Kanye West first broke the news of his Adidas deal live on HOT97’s The Angie Martinez Show last week, but the historic brand has been mum about their new venture. Until now.
Earlier this morning, Adidas finally confirmed the new partnership:
“For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow.” – via Complex
Kanye told Angie that he was going to change the game once again. “I am going to be the Tupac of product… I’ma be the first hip-hop designer, and because of that… I’ma be bigger than Walmart,” Kanye said regarding his new venture.
Stay tuned for more details.