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We know this is the most disturbing-yet-hilarious thing you’ll see all week and it just went viral. We couldn’t help but share the video, which racked up to more than 4.8 million views in one day. It is of a freakish animatronic infant — heretofore known as the “devil baby” — terrorized unsuspecting New Yorkers. Cruising around town in a remote controlled stroller, the devil baby pops up expectedly to scream, vomit, growl and give the finger, sending even the most stoic bystanders into fits of confusion and terror.

Turns out this is all part of a viral marketing stunt to promote the upcoming horror flick Devil’s Due. So, as with any viral campaign, the reactions we see might be staged, but it’s much more entertaining to believe they’re genuine.

The movie debuts this Friday, Jan. 17, but given how horrifying this is, we’ll probably think we will pass.


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