AFRICA RISING: ZIMBABWEAN ACCESORY DESIGNER PAMELA SAMASUWO-NYAWIRI UP FOR VOGUE AWARD

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Zimbabwean fashion accessory designer, Pamela Samasuwo-Nyawiri, has been nominated for the prestigious Vogue and Muuse Talents Young Vision Accessories Award for ‘The Best Emerging International Fashion Accessories Designer’. Pamela is the first African to make it through the nomination process, and is one of 180 up for the award.

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Pamela Samasuwo-Nyawiri (pictured above)_

Commenting on the nomination, Pam said she was humbled by the support she has received, adding that her main goal was to elevate the status of the African Fashion Industry.

She said while Africa continued to be used as inspiration by the West, it was still not taken seriously as a credible industry and that it was very frustrating to note that anything to do with fashion in Africa was credited to only a few African countries.

Pam highlighted that an opportunity like this spoke volumes on the potential of Zimbabwe and its ability to produce internationally recognised designers.

Her featured handbags are inspired by colonial theories (Victorian aristocrat meets Tribal), and Sleep Paralysis (Matsimbirira).

On her design aesthetic, Pam said she was inspired by the African way of life, and was interested in working with different materials.

“People often question why I don’t use African print in my designs. I think Africa can be represented in so many beautiful ways, using different materials. Africa is not about the print, it is how you story tell as a designer,” she said.

One of the most well-known and outspoken fashion designers Stella McCartney received a similar award by Vogue in 2000.

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